Importance of digital presence in Export Business
Exporting is a global business. After being in the offline export business successfully, at some point, you realize the necessity of creating an online presence to establish a better relationship with the customers and also to expand the business beyond a known circle. Being digitally reachable maximizes your reach during events in foreign countries. The digital presence is important to facilitate the remote buyer to kn+ow about your business. This also serves as the first source of authentication about the nature of your business to the importer.
Digital presence can be achieved through several means :
Creating a website: The world is going increasingly digital with 80% of the importers searching for exporters information online. 55% of small businesses across the globe according to studies do not have websites. Websites help you establish credibility. Creating a website which is available for online verification increases the chances of being found globally. The website is the most economical way of marketing since it is a sure return in investment. A great and responsive website is said to enhance revenues by 80%. The website is a channel to generate awareness and build trust. The website helps communicate better with customers.
- Choose a domain name
- Get a hosting plan
- Design the pages
- Publish the website
- Search Engine Optimization
- Maintenance and Update
Social media presence: Relevant posts either from your own website or the news in social media can get a considerable following. This will also help as a tool of indirect marketing your brand and generate business leads. Social media presence is also a form of authentication from the buyer viewpoint.
- Google Plus and other relevant sites
Digital Marketing: Digital marketing is the promotion of products and your brand through any form of electronic media. It can be achieved in the following ways.
- Online listing
- Online advertising
- Brand partnerships and promotion
- Email marketing
Some software platforms provide both an extensive responsive and dynamic website and helps with email marketing campaigns as a boost into digital marketing while integrating social media pages and their links within. Online listing of your product catalog through a successful and well-networked marketplace can help with a wider reach for the products that you have chosen to export.
Making the first step will get you going:
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